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Mayor Baraka announces Groundbreaking Initiative to Drastically Reduce Newark Unemployment

Mayor Ras J. Baraka was joined today by the City’s premiere corporate CEOs and leaders of social justice, community development, and educational institutions at a City Hall news conference as he announced a landmark initiative designed to strengthen the city's economy.

The groundbreaking partnership, Hire. Buy. Live. Newark, -- which was rolled out just a few weeks shy of the City’s 50th anniversary of the Newark rebellion -- is marked by three interrelated strategies: Newark 2020, which will connect 2020 of the city's unemployed to full-time living wage jobs by the year 2020; Buy Newark which will support the growth of local businesses and match them to the purchasing needs of other Newark businesses large and small; and, Live Newark which will attract more employees, faculty and students to live in the city and provide existing residents with additional rental and homeownership choices and incentives.

Hire. Buy. Live. Newark marks the first time that any US city has sought to transform its economy by combining employment, procurement, and residential strategies. It is led and coordinated by Mayor Baraka who brought the city's leading institutions to the table and created the vision for comprehensive economic development by combining the three strategies.

"Newark is in the midst of revitalization, combining a historic surge in commercial and housing development, investment, and technology with the greatest reduction in crime in a generation," said Mayor Baraka "Yet, unemployment is widespread and one-in-three residents live in poverty. We created Hire. Buy. Live. Newark to lift all Newarkers and ensure that ALL can benefit from the Newark renaissance."

The partnership extends beyond city government and the downtown business community to also involve Newark's colleges and universities, hospitals, public schools, clergy, philanthropies, community development organizations, neighborhood groups and the major employers at the city's rapidly expanding seaport.


The growing list of Hire. Buy. Live. Newark partners include City of Newark, PNCT, Prudential, RWJ Barnabas Health, Rutgers-Newark, PSEG. Panasonic, LISC, the Victoria Foundation, Audible, United Airlines, NJ Institute of Technology, Edison Properties, the NJ Institute for Social Justice, the Newark Alliance, the Newark Anchor Collaborative, Maher Terminals, The Newark Community Development Network (NCDN) Rutgers Biomedical and Health Sciences, Prudential Center, Horizon, Verizon, and the City-wide Interfaith Clergy Council.


Newark2020 is the Hire. Buy. Live initiative aimed at cutting unemployment. The partners are building a system that includes training and hiring pathways to the jobs identified as being available to Newark residents. 

Only 18% of the jobs in Newark are held by city residents, a proportion much lower than most major cities. Newark 2020 aims to change that equation. It is a collaborative hiring strategy in which partners commit to identifying a set number of specific job slots over the course of the next four years that will need to be filled. The participants are building a system that includes training and hiring pathways to the jobs available to Newark residents.

Every unemployed and underemployed Newark resident is eligible to benefit from Newark2020.

For additional information on the collective effort to transform Newark, please visit:

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meet the mayor

The Honorable Mayor Ras J. Baraka

Ras J. Baraka is the 40th Mayor of the City of Newark. He was elected in May of 2014 and sworn in on July 1, 2014.

His progressive approach to governing has won him accolades from grassroots organizations to the White House. He was listed in The Nation’s 2015 “Most Valuable Progressives” as “Most Valuable Mayor”, Ebony Magazine’s “Power 100” and on the front cover of the New York Times for “defying expectations” during his first year-and-half in office.  President Barack Obama announced his sweeping plan for criminal justice reform with Mayor Baraka while visiting a Newark reentry center.  Because of Mayor Baraka’s diplomatic skill and strong advocacy, Newark Public Schools can expect to be returned to the control of the City for the first time in more than two decades. Throughout the City’s five wards, he is beloved as an educator, former principal, basketball coach, neighbor, mentor and friend.

From the launch of a social impact venture fund to accelerate the development of technology and the opening of the nation’s largest vertical indoor farm, to the creation of the City’s first-ever police Civilian Complaint Review Board to mobilizing residents to combat violence in high-crime areas, Mayor Baraka’s leadership has married a profound vision with an unshakeable passion for the City where he has lived and worked for more than four decades.

Public safety is Mayor Ras Baraka’s highest priority. He has connected law enforcement agencies with the community, provided at risk youth with mentoring, education and job training and developed programs to help ex-offenders join the workforce, gain counseling and medical treatment, and reunite with their families.

At the close of 2015, Mayor Baraka unified the Police and Fire Departments under a single Department of Public Safety. This groundbreaking initiative streamlined the two departments, saved money, and put more police on the street. His other public safety initiative, “Occupy the Block,” brings the Mayor and senior staffers together with local residents to disrupt criminal activities on high crime blocks and often collaborates with the Newark Alliance of My Brother’s Keeper, the local coalition which is based on President Obama’s program to repair the disconnect that many young men of color have with law enforcement, education, and government.

In his first 100 days in office, Mayor Baraka closed the City’s budget gap without laying off employees. His perspective on economic development has won him favor with Fortune 500© leaders, small business owners and investors. His strong relationships with Newark’s clergy and higher education leaders has allowed him to foster new collaborations on downtown and neighborhood redevelopment, education initiatives and fighting crime.

A native of Newark, whose family has lived in the City for more than 70 years, Mayor Baraka was educated in the Newark Public Schools and received a Bachelor of Arts degree in Political Science and History from Howard University in Washington, D.C. and a Master’s Degree in Education Supervision from St. Peter’s University in Jersey City. His father, the late Amiri Baraka, was a legendary poet and playwright. His mother, Amina Baraka, is herself a renowned poet.

The father of three daughters, Mayor Baraka is also a published author. His latest work, “Black Girls Learn Love Hard,” is dedicated to his late sister, Shani Baraka.

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